Sample policy for the Tinct demo store. Replace it with your own, reviewed by a lawyer for the countries you sell in.
Who we are
Tinct ApS (“Tinct”, “we”) is the controller of your personal data. We are a company registered in Denmark, at Jægersborggade 41, 2200 Copenhagen N, Denmark.
For anything about your data, email privacy@tinct.example. We reply within 30 days, usually much sooner.
What we collect and why
| Data | When | Why | Legal basis | Kept for |
|---|---|---|---|---|
| Name, email, delivery address, phone | When you order | To deliver your order and send updates | Contract | 7 years (tax law) |
| Order history, items, shades | When you order | Returns, subscriptions and empties back | Contract | 7 years (tax law) |
| Payment details | At checkout | To take payment — handled by our payment provider; we never see your full card number | Contract | Held by the provider |
| Account email and password | If you create an account | To sign you in | Contract | Until you delete your account |
| Saved addresses | If you save them | Faster checkout | Consent | Until you remove them |
| Email address | If you sign up for letters | Our newsletter, once or twice a month | Consent | Until you unsubscribe |
| Messages to us | When you contact us | To answer you | Legitimate interest | 2 years |
| Skin type and tone in reviews | When you write a review and choose to add them | To show other shoppers reviews from people like them | Consent (you can remove them at any time) | Until you delete the review |
We don’t buy data about you, we don’t build advertising profiles and we don’t sell or rent personal data — to anyone, for anything.
International transfers
We are based in the EU. Where a provider handles data outside the EU or UK (for example a US courier for US deliveries), we rely on an adequacy decision or the European Commission’s Standard Contractual Clauses to keep your data protected to the same standard.
Your rights
Wherever you live, you can ask us to:
- 1Show you the personal data we hold about you and send you a copy.
- 2Correct anything that’s wrong.
- 3Delete your data, unless we must keep it (for example invoices for tax).
- 4Stop or limit how we use it, or object to a use based on our legitimate interest.
- 5Send your data to you or another company in a common format.
- 6Withdraw consent — for example, unsubscribe from letters with one click.
California residents: we do not sell or share personal information as defined by the CCPA/CPRA, and we don’t use sensitive personal information. You have the rights to know, delete and correct, and we will never treat you differently for using them.
To use any right, email privacy@tinct.example. We may ask you to confirm your identity first.
Security
The store runs over HTTPS. Passwords are stored hashed, sign-in and cart cookies can’t be read by scripts, and only the people who need it can see order data. If a breach ever puts your data at risk, we will tell you and the authorities as the law requires.
Children
Our store is for adults. We don’t knowingly collect data from anyone under 16. If you think a child has given us data, tell us and we’ll delete it.
Changes to this policy
When we change this policy we update the date at the top. If a change affects how we use data you’ve already given us, we’ll email you before it takes effect.
Complaints
Please contact us first — we’d like the chance to put it right. You can also complain to a data protection authority: in Denmark Datatilsynet (datatilsynet.dk), in the UK the Information Commissioner’s Office (ico.org.uk), or the authority where you live.